I created Red Bow House as a dedicated division of ReWorded after noticing a clear shift in the branding space. More and more, the women behind the business were becoming part of the brand itself. It wasn’t just about having a strong visual identity anymore. It was about how you show up, how you’re remembered, and how your presence shapes the brand around you.

After more than 16 years working in branding, I could see that personal branding along with founder led branding was becoming more and more important, especially for women building businesses linked to what they stand for, and how they want to be seen. Red Bow House was created to give that space its own focus.

This is for women who don’t just want something that looks good on the surface. It’s for women who want a brand that feels aligned, considered, and able to hold more of who they’ve become. Through strategy, identity, and creative direction, the goal is to build brands with presence, clarity, and substance.