The real work here was giving the brand a sharper centre of gravity. It needed to feel distinct in a category that can so easily slip into either generic luxury or trend driven styling, so the focus became defining what actually made Rhiannon’s approach feel different.

That answer sat in curation. Not just styling in the visual sense, but the ability to edit well, choose well, and know what deserves to stay. That became the thread running through everything, from the tone of voice and positioning right through to the visual identity itself.

Once that was clear, the design followed with much more intention. The blue and ivory palette brought softness without making the brand feel too delicate, the monogram gave it a stronger sense of authorship, and the wider asset system helped create a world that could carry across print, social, and digital in a way that still felt cohesive.