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personal & founder led branding
for women
by reworded
GUEST
Tatum Brown
Tatum is proof that the pet industry is not just cute dogs and good vibes. She's out here helping pet service founders fix the real stuff, like revenue, demand, positioning and actually making the money they should be making. Passion is cute, but profit matters too, and I already know this chat is going to be equal parts validating and slightly confronting.
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SERVICES
Mini
Personal Branding Strategy
Mini is the strategy layer. It’s designed for women whose brand feels unclear, too surface level, or no longer reflective of where the business is heading. This offer gives you the thinking before the visuals, so you’re not building on guesswork.
What's Included
✓ Competitor analysis
✓ Market fit review
✓ Audience profiling
✓ Brand positioning
✓ Brand personality
✓ Tone of voice
✓ Messaging direction
✓ Creative direction overview
Midi
Personal Branding & Brand Identity
Midi is the signature offer. It combines strategy and identity to create a personal or founder led brand that feels clear, recognisable, and properly pulled together. This is for women who need both the thinking and the visuals, not just one or the other.
What's Included
✓ Everything in Mini, plus:
✓ Primary logo
✓ Secondary logo variations
✓ Colour palette
✓ Typography selection
✓ Supporting brand elements
✓ Mockups
✓ Brand guidelines document
Maxi
Founder Led Branding & Creative Direction
Maxi is the most complete offer. It brings strategy, identity, and creative direction together so the brand doesn’t just look good in one place, it holds together across everything. This is for women building a bigger presence, and launching at a higher level.
What's Included
✓ Everything in Midi, plus:
✓ Imagery direction
✓ Content direction
✓ Campaign direction
✓ Launch direction
✓ Digital presence direction
✓ Website direction or website design guidance
Prelaunch lineup
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