personal & founder led branding
for women
by reworded
personal & founder led branding
for women
by reworded
Personal Branding for Women
Who Are the Brand
Branding that empowers founder led businesses to command higher prices and show up with authority.
Hi, I'm Jasmine. I work directly with founder led businesses to build a Personal Brand that feels like you and performs like a strategy. I totally get how personal your business is, and I design brands that make you feel confident sharing your work with the world.
Because when you show up as the obvious choice, you attract better clients and charge what you deserve.
Learn more about what I do
"You get the founder to founder approach, not agency layers. That means faster decisions, clearer strategy, and a brand that actually fits you."
THIS ISN'T NORMAL BRANDING
why work with me
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I listen first and design second, so your brand reflects your values and vision.
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I focus on practical positioning that helps you raise your prices without apologizing.
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You work with me directly from start to finish, so things move faster and feel more personal.
AS SEEN ON
WHAT I DO
Brand Strategy
I get crystal‑clear on who you serve, what you stand for, and how your positioning makes higher pricing feel natural. Deliverables include competitor analysis, market‑fit review, audience profiling, brand positioning, brand personality, tone of voice, messaging direction, and a creative‑direction overview.
Visual identity
I translate the strategy into a recognisable, easy‑to‑use visual system: primary and secondary logos, colour palette, typography selection, supporting brand elements, mockups, and a concise brand guidelines document so your visuals are consistent across everything.
Messaging and voice
I craft copy that sounds like you so your ideal clients feel seen and understood — signature messaging, tone‑of‑voice rules, and ready‑to‑use microcopy for your website, social posts, and client conversations.
How I work
01 /
Chat & proposal
We have a short, honest conversation so I fully understand your goals and the feeling you want the brand to create. After the call I send a clear proposal. Once you approve, we lock in scope and timing.
02 / Questionnaire & research
You complete a short questionnaire to fill in the details I need. I then dive into focused research (competitors, market, audience) and formulate a strategic direction. I present that direction and we agree the route forward.
03 /
Design & refine
I translate the strategy into visual identity and messaging: logos, colour and type system, supporting elements, mockups, and signature copy.
04 /
Handover & support
I deliver final files, a concise brand guide, and simple instructions so your team can use the brand with confidence. I’m available for follow‑ups and small tweaks as your brand evolves.
WHO IT'S FOR
This is for founder-led businesses and personal brands who care about craft and want to be seen as experts, not bargain options. You might be a coach, creative, consultant, or maker who wants to raise prices and attract clients who value quality. If you want to stop explaining your value and start commanding it, we’ll get on well.
trusted by
Featured Projects
Handpicked case studies showcasing our process and results.
Podcast Branding + Personal Branding + Founder Led Branding +
01 /
DISCOVER
We get clear on the brand, the audience, the presence, and what needs pulling together.
02 /
DIRECT
We shape the strategy, the visual direction, and the overall feel of the brand.
03 /
Build
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
04 /
Launch
You leave with a brand that feels clearer, stronger, and easier to step into.
Client Testimonials
Real feedback from the people I've helped.
"I worked with Jasmine for over a year and every stage was a success. Her designs brought clarity, simplicity and confidence to my brand. She delivered each step beautifully and I’m excited to keep growing Solace Origins with her support."
Mirela
Solace Origins
"From the start she understood our story and values, then translated our messy ideas into a cohesive, intentional brand. The result feels authentic and strategically aligned... and has raised our internal standards for what great branding looks like."
Dee & Gee
Talk Dirty Co
"Jasmine produced our branding. website, print materials, social templates and copy. Her copy research captured our mission precisely, and her quick turnarounds made launching new materials easy."
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