top of page
personal & founder led branding
for women
by reworded
THE PODCAST
Without a Brief is a Red Bow House podcast about the conversations that don’t always fit neatly inside a strategy deck, a content plan, or a polished talking point. It’s where branding, business, culture, trust, visibility, identity, and personal perspective all get unpacked in a more honest way. Less rehearsed. Less performative. More real thought, real tension, and real conversation between people who actually know what they’re talking about.
Podcast Launching Soon
Subscribe Here
SERVICES
Mini
Personal Branding Strategy
Mini is the strategy layer. It’s designed for women whose brand feels unclear, too surface level, or no longer reflective of where the business is heading. This offer gives you the thinking before the visuals, so you’re not building on guesswork.
What's Included
✓ Competitor analysis
✓ Market fit review
✓ Audience profiling
✓ Brand positioning
✓ Brand personality
✓ Tone of voice
✓ Messaging direction
✓ Creative direction overview
Midi
Personal Branding & Brand Identity
Midi is the signature offer. It combines strategy and identity to create a personal or founder led brand that feels clear, recognisable, and properly pulled together. This is for women who need both the thinking and the visuals, not just one or the other.
What's Included
✓ Everything in Mini, plus:
✓ Primary logo
✓ Secondary logo variations
✓ Colour palette
✓ Typography selection
✓ Supporting brand elements
✓ Mockups
✓ Brand guidelines document
Maxi
Founder Led Branding & Creative Direction
Maxi is the most complete offer. It brings strategy, identity, and creative direction together so the brand doesn’t just look good in one place, it holds together across everything. This is for women building a bigger presence, and launching at a higher level.
What's Included
✓ Everything in Midi, plus:
✓ Imagery direction
✓ Content direction
✓ Campaign direction
✓ Launch direction
✓ Digital presence direction
✓ Website direction or website design guidance
HOW IT WORKS
Choose your date
We get clear on the brand, the audience, the presence, and what needs pulling together.
We Connect
& Explore
We shape the strategy, the visual direction, and the overall feel of the brand.
Clear
Next Steps
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
what we discuss
All the good stuff
This podcast sits in the space between business and identity. We talk about founder led branding, personal branding, creative direction, storytelling, positioning, visibility, trust, taste, and what it really takes to build a brand people connect with. Some conversations will stay close to branding. Others will drift into culture, media, leadership, creativity, internet behaviour, public perception, and the emotional side of building something that has your name, face, or reputation attached to it. That’s the point. It’s not about forcing everything into a neat formula. It’s about exploring the thinking behind the work.
THE PROCESS
Submit
an enquiry
We get clear on the brand, the audience, the presence, and what needs pulling together.
Book
a call
We shape the strategy, the visual direction, and the overall feel of the brand.
Receive
your proposal
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
HOW IT WORKS
Book
Your Spot
We get clear on the brand, the audience, the presence, and what needs pulling together.
We Connect
& Explore
We shape the strategy, the visual direction, and the overall feel of the brand.
Clear
Next Steps
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
who it's for
Without a Brief is for founders, creatives, personal brands, and business owners who know that people aren’t just buying offers anymore, they’re buying into people, perspective, and point of view. It’s for anyone building something where trust matters. Anyone trying to show up more clearly. Anyone interested in the space where branding becomes more personal, more strategic, and a lot more human. If you care about how brands feel, how people are perceived, and what makes someone memorable, you’ll feel at home here.
THE PROCESS
Submit
an enquiry
We get clear on the brand, the audience, the presence, and what needs pulling together.
Book
a call
We shape the strategy, the visual direction, and the overall feel of the brand.
Receive
your proposal
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
Prelaunch lineup
Prelaunch lineup
Meet your host
Hosted by Jasmine Sotiropoulos,
founder of Red Bow House and ReWorded.
Jasmine is a brand strategist, designer and professional overthinker of why some brands feel magnetic and others just feel... there.
After more than 16 years in the creative industry, she’s built a reputation for saying the thing everyone’s thinking, cutting through the fluff and helping founders see what’s already powerful about them.
Her go to line is simple:
“I see you better than you see yourself.”
That’s the thread running through everything she does. From brand strategy and creative direction to holding women’s circles and creating spaces for real conversation, Jasmine has always had a way of seeing the thing beneath the surface. The pattern, the potential, the story, the edge, the magic someone’s too close to notice in themselves.
Through Red Bow House, Jasmine works with women building personal brands and founder led brands that feel sharp, memorable and impossible to ignore. She brings that same energy to Without a Brief, having honest, funny, useful conversations with women who are building something of their own.
Think of her as the friend who’ll hype you up, call you out with love and somehow turn a casual chat into a full blown brand breakthrough.
HOW IT WORKS
Choose
your date
We get clear on the brand, the audience, the presence, and what needs pulling together.
Applications
are reviewed
We shape the strategy, the visual direction, and the overall feel of the brand.
If accepted,
you’re in
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
How it works
Request
your date
Choose a recording date that suits you, then complete the guest request form with a bit about your work, your perspective, and the kinds of conversations you’d naturally be great in.
Applications are reviewed
Because Without a Brief is a curated podcast, every request is reviewed before it’s accepted. I’m looking for thoughtful guests whose perspective feels aligned with the show and genuinely interesting for listeners.
If accepted, you’re in
If your request is approved, you’ll receive a confirmation email with your recording details and a short prep guide so you know exactly what to expect before we jump in.
THE PROCESS
Submit
an enquiry
We get clear on the brand, the audience, the presence, and what needs pulling together.
Book
a call
We shape the strategy, the visual direction, and the overall feel of the brand.
Receive
your proposal
Identity and creative direction come together into a cohesive brand world with the right supporting touchpoints.
Frequently asked questions
bottom of page